Yoplait Light Joins Forces with Alison Sweeney and Jeannie Mai to launch Yoplait® Light “Swap” campaign

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Program Encourages women to swap One thing a Day for one of the 33 delicious Flavors of Yoplait Light for easy Calorie savings

MINNEAPOLIS, Minn. (August 18, 2011) – Yoplait Light has teamed up with host of “The greatest Loser” and author of The mommy Diet, Alison Sweeney, to launch the “Yoplait Light Swap” – a basic way for frustrated dieters to cut unwanted calories. The Yoplait Light swap reminds women that small changes over time can make a big difference, and focuses on basic substitutions. The campaign equips women to swap one thing a day for a 100 or 110 calorie Yoplait Light to see how lots of calories they can save. Swappers can then check out www.Facebook.com/Yoplait to share their favorite swaps, find recipes and quizzes, and get Alison’s top swaps.

Busy mommy Alison Sweeney is working with the brand to share recommendations for how she maintains her weight by making daily substitutions in her diet and routine, all while navigating her busy schedule.

“I’m all about easy solutions, and making basic swaps in my diet helps me lead a healthy lifestyle while juggling everything else,” said Sweeney, mommy of two. “That’s why the Yoplait Light swap is a no-brainer – just swapping a slice of my favorite red velvet cake after dinner for a cup of Red velvet Cake Yoplait Light can save me nearly 300 calories, without even thinking about it.”

Yoplait Light launched the campaign to answer the call for an uncomplicated, straightforward way women can enjoy their calorie intake. The variety of fruit, pastry and dessert flavors offer dieters limitless swapping options.

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“We’ve heard from Yoplait Light fans that swapping is an easy way to help manage their weight – and lots of are already doing it with their snack or dessert choices,” said Kim Francis, associate marketing manager for Yoplait Light. “Through online tools and recipes, expert recommendations and shared swap ideas from consumers, we hope to give women what they need to integrate swapping into their lifestyle.”

But swapping isn’t held to just your diet. With busy summer schedules, it’s crucial to fit in exercise, too. just by swapping the bus for a 15 minute walk on the way home, you can save 60 calories.[1] little changes here and there can have an impact on your head-to-toe look as well. fashion guru, host of the style Network’s “How Do I Look?” and correspondent for NBC’s upcoming series “Fashion Star,” Jeannie Mai has once again teamed up with the brand to show women how easy it is to swap their way to fabulous. With a swap till you drop mentality, she reminds women that small changes, everything from clothing, to your hairstyle or accessories can really amp up your everyday look, without breaking the bank.

“I’m a substantial swapper – in my food choices, but I also do it all the time in fashion,” said Mai, celebrity stylist, TV host and Yoplait Light spokesperson. “Something as basic as swapping a lot more low-key flats for a pair of colorful heels can give you that extra confidence improve in seconds. Of course, ladies are no strangers to swapping clothes with their girlfriends as well – another fun way to quickly expand your wardrobe!”

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To additionally support the Yoplait Light swap campaign, the brand will introduce a new TV spot titled “Coffee Shop” which airs in early September. The spot highlights how swiftly calories add up when indulging in daily ‘treats’. In the spot, a woman – faced with the realization that her mid-afternoon coffee treat will rack up a lot more than 400 calories – opts to swap it out for a 100 calorie Yoplait Light, saving herself a lot more than 300 calories.

Yoplait Light yogurt comes in a lot more than 30 flavors with about 100 calories each. Each serving of Yoplait Light yogurt cups consists of 20 percent of the daily value of calcium and vitamin D and zero grams of fat. Yoplait Light is available nationwide for a suggested retail price of $0.79 per six ounce cup. All Yoplait products are made with milk from cows, not treated with rBST. For a lot more information on the Yoplait Light Swap, check out www.facebook.com/yoplait and www.yoplait.com.

About generalMoulins

L’une des principales sociétés alimentaires mondiales, General Mills opère dans beaucoup plus de 100 pays et commercialise beaucoup plus de 100 marques grand public, notamment Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso , Progresso, Yoplait, Cascadian Farm, Muir Glen et plus encore. Basée à Minneapolis, Minnesota, aux États-Unis, General Mills a réalisé des ventes nettes mondiales pour l’exercice 2010 de 16 milliards de dollars américains, y compris la part proportionnelle de 1,2 milliard de dollars des ventes nettes de coentreprise de la société.

Cette information et l’image ont été fournies par YOPLAIT

[1] http://www.fitsugar.com/calories-burned-témmer-sports-17947161

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